How Glossier Automates Data for a Successful Retail Shopping Season

It’s been another unforeseen holiday season with the Covid-19 pandemic. Retailers facing changing consumer demands and a highly disrupted supply chain.

In this webinar, learn how Glossier uses Snowflake and Fivetran to effectively centralise and analyse customer and product data to drive their eCommerce strategy throughout the holiday season.

We’ll discuss how to: 

• Deliver on a data program that results in timely access to insights and fast time to value
• Leverage data automation during peak seasons to help increase personalisation, engage more customers, and optimise marketing effectiveness
• Inform demand forecasts and inventory decisions with data to reduce out of stocks and fulfilment delays and ensuring seamless customer experiences