Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

A 360-Degree View of Customer Data

In this guide, we take a look at why a 360-degree view of customer data is advantageous to today’s marketers and what you need to create a customer 360.

Understanding Customer Emotion and Intent With Sentiment Analysis

Sentiment analysis AI unlocks emotion and intent in text, aiding marketing and support teams. This guide covers types, uses, challenges, and solutions.

Data Analytics for Better Customer Experience Management

Customer Experience Management (CXM) uses data analytics to personalize experiences, enhancing satisfaction and fostering customer loyalty.

Digital Marketing Analytics

Digital marketing analytics helps with evaluating the efficiency and return on investment (ROI) of marketing campaigns and to plan for new and updated programs.

Marketing Attribution

The primary benefit of marketing attribution is a clear understanding of which marketing tactics/campaigns are most effective in driving sales and conversions.

Leveraging AI in Marketing to Drive Better Results

In this article, we’ll explore the impact of artificial intelligence in marketing, examining the main branches of AI and how marketing teams are using them.

Customer Journey

Learn more about the customer journey, the interaction path that customers or other important business stakeholders take with a company or product/service.

Marketing Data

Marketing data refers to the information an organization would use to develop and improve marketing strategy.

Digital Customer Experience

Digital customer experience, including all online interactions such as websites, emails, and customer service, is vital for brand loyalty and greater sales.