Marketing AI Council

Through advocacy and education, we empower the entire marketing organization within Snowflake to become leaders in this transformative technology and inspire impact both internally and across the broader industry.

AI & ML

How Snowflake Intelligence Filled the Expert Gap: Turning a Webinar Conundrum into an AI Opportunity

See how Snowflake Intelligence helped marketing team answer live technical questions in real-time without an on-call solutions engineer.

Marketing AI Council

JAN 26, 2026|5 min read

MORE POSTSFROM Marketing AI Council

When Confronted with a Blank Page, Snowflake Content Creators Tap AI to Get Started Faster

Discover how Snowflake's own content creators are using generative AI to streamline workflows, boost productivity, and overcome the challenge of the blank page.

Marketing AI Council

OCT 24, 2025|7 min read

Snowflake on Snowflake

From Unmatched Data to Hundreds More Meetings: Snowflake's AI-Driven Marketing Breakthroughs

Discover how Snowflake’s marketing team uses AI to improve lead quality, automate processes, and generate hundreds of meetings with smarter data insights.

Marketing AI Council

APR 29, 2025|3 min read

Snowflake on Snowflake

AI-Driven ABM: Scaling Precision and Impact for B2B Growth

See how Snowflake used AI to boost ABM performance—achieving 2.3x more meetings and 54% higher CTR through smarter targeting and personalization.

Marketing AI Council

APR 03, 2025|4 min read

Marketing AI Council

How Snowflake Intelligence Filled the Expert Gap: Turning a Webinar Conundrum into an AI Opportunity

MORE POSTSFROM Marketing AI Council

When Confronted with a Blank Page, Snowflake Content Creators Tap AI to Get Started Faster

From Unmatched Data to Hundreds More Meetings: Snowflake's AI-Driven Marketing Breakthroughs

AI-Driven ABM: Scaling Precision and Impact for B2B Growth

Where Data Does More