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Lubna Takruri

Senior Writer and Editor

Lubna Takruri works on Snowflake’s content marketing team and brings extensive content strategy experience across AI-driven B2B SaaS. She specializes in defining the “why” and “who cares” behind complex technology, managing high-volume editorial programs, and crafting narratives that drive growth and market influence. Her work is built on a long journalism career spanning international reporting on business, local and world affairs; television production; and executive media training. She has a master’s in journalism from UC Berkeley and speaks fluent Arabic.

AI & ML

Turning Social Media Signals into Enterprise Intelligence: Viral Nation

Learn how Viral Nation and Snowflake turn social media signals into enterprise intelligence, linking influencer insights to revenue, trends, and decisions.

APR 01, 2026|6 min read

MORE POSTSFROM Lubna Takruri

Product and Technology

How Media and Entertainment Organizations Are Scaling Intelligence into Action

How media and entertainment companies use Snowflake Intelligence to unify data and institutional knowledge, and deliver trusted, enterprise-ready insights.

FEB 12, 2026|6 min read

Close up of someone's hand touching a touch screen while holding a writing instrument.

2026 Snowflake Marketing Predictions: Agentic AI and the Rise of the Context Marketer

See Snowflake’s 2026 marketing predictions, including how agentic AI is transforming decision-making and ushering in the era of the context-aware marketer

JAN 28, 2026|5 min read

Woman wearing headphones, smiling, watching something while eating a bowl of popcorn

Advertising, Media & Entertainment

Agentic AI, Composability and Market Reorganization: What 2026 Means for Advertising, Media and Entertainment

Explore how Agentic AI, composable architectures, and market disruption will reshape advertising, media, and entertainment in 2026.

JAN 22, 2026|10 min read

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Deloitte on AI Agents, Data Strategy and What Comes Next: Inside the 2026 Modern Marketing Data Stack

Preview key themes from 2026 Modern Marketing Data Stack, plus Deloitte’s take on data strategy, AI agents, and the guardrails marketers should consider.

DEC 18, 2025|4 min read

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Decoding AI’s Marketing Impact with Scott Brinker

Explore how AI is reshaping marketing strategy, martech stacks, and creativity in this expert-led conversation with Scott Brinker and Snowflake's Florian Delval

JUL 10, 2025|7 min read