Intelligent Customer Insights Drives Better Experiences and Business Impact

Vimeo selected Snowflake as its platform for marketing data foundation, allowing the company to consolidate all its business data into a single source of truth in the Snowflake AI Data Cloud. Vimeo’s team was able to supercharge their marketing strategy by leveraging Snowpark’s machine learning capabilities. 

Watch this session (a fan favorite from Snowflake Summit) to learn how to:

• Eliminate data silos to build a unified marketing and customer data foundation 
• Better predict customer lifetime value and potential churn
• Enable marketing and product teams to prioritize customer conversion and retention efforts and allocate resources strategically to maximize marketing return on investment