As people demand more transparency and control over their data, the trade-off between privacy and performance is challenging for today’s marketers. Advertisers need to adapt and embrace privacy-centric solutions that are innovative and highly relevant to the consumer. The answer lies in taking the right approach to leveraging first-party data.
Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com and Snowflake.
Watch this webinar to learn:
- How Booking.com leveraged Snowflake Data Clean Rooms to create a unified view of their customer data with Snap, unlocking measurement capabilities and setting a foundation for future success
- Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
- How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance
Speakers
ERIN FOXWORTHY
Industry Lead, Marketing & Advertisers
snowflake
CHRIS FLEXNER
Group Manager, U.S. Marketing Science
Snap Inc.
DANIEL SMEDLEY
Senior Product Manager, AdTech
Booking.com