In the era of generative AI, the advertising and marketing landscape is changing faster than ever. Keeping ahead of the curve and implementing the latest and greatest will require a combination of creativity, technology and data to power it all. Hear from experts at Snowflake and Power Digital as they discuss the essential tools, data and infrastructure needed to build the client-focused, digitally native agency of the future.
Topics include:
- Changing consumer behaviors putting pressure on marketers, leading agencies to creatively adapt to rise above the noise
- Power Digital’s nova platform, built on Snowflake Cortex AI, providing the latest in audience insights for campaign planning, creative versioning and end-to-end measurement
- How Snowflake and Power Digital are continuing to evolve their AI offerings with generative capabilities, boosting efficiencies across the board
In Partnership With:
Speakers
Ben Dutter
Chief Strategy Officer, Power Digital
John Saunders
VP of Product, Power Digital
Erin Foxworthy
Industry Principal, Marketing & Advertising, Snowflake