SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps its more than 8.1 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app.
Learn from Veena Bitra, Principal Product Manager at SoFi, and Sonu Sharma, Senior Manager of Software Engineering at SoFi, about why they chose Snowflake to build a data mesh strategy to support their multiple lines of business to innovate quickly, enabling them to:
- Maintain high data governance and security
- Collaborate closer with 3rd party partners through Snowflake data sharing
- Create effective marketing campaigns through Snowflake ecosystem technology partners, such as Hightouch and Braze.
