Facing limited visibility of cross-channel marketing performance due to fragmented advertising data, BODi, a leading digital fitness and health company, turned to Snowflake to support transforming their approach to measurement. BODi has unlocked cross-channel performance insights and built the backbone of their modern approach to measurement by unifying advertiser data from 10-plus sources, bringing together customer acquisition and lifetime value objectives in the same place, and building a modern marketing data foundation on a single, easy-to-use platform.
In this webinar, BODi’s VP of Marketing Intelligence Armen Rostamian and Jim Warner, Field CTO at Snowflake, dive into lessons learned from embarking on a data foundation transformation. Join to hear about:
- Unifying advertising data on Snowflake to develop campaign intelligence and measure cross-channel performance seamlessly
- Building a strong marketing data foundation to support media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement techniques
- Practical advice for your journey to unify campaign performance data
Speakers
Armen Rostamian
VP of Marketing Intelligence
BODi
Jim Warner
Field CTO
Snowflake