Accelerate Your Data-Driven Marketing on Snowflake

WHAT TO EXPECT

With increasingly complex and fragmented customer journeys, a shifting privacy landscape and a sector hungry for the forthcoming disruption of generative AI, the ability for marketers to serve customers and identify new growth prospects hinges on their ability to break down data silos and build a robust and privacy-preserving data foundation as the backbone of their marketing strategy. Join this lab to build a Snowflake Native App and see how quickly you can unify data from critical marketing and customer data systems to build a true customer 360 and marketing intelligence foundation to reduce time to value, execute precise planning and boost ROI.

WHAT YOU WILL EXPLORE & LEARN

• How to use SnowCLI to connect to Snowflake
• How to build and deploy a Native Application using our preloaded sample Facebook ads, LinkedIn ad data, Salesforce and Google click analytics datasets

WHO SHOULD ATTEND

Virtual Hands-On Labs sessions cater to individuals ranging from beginners to those with extensive experience in using Snowflake. These sessions are tailored to help you initiate or enhance your skills and confidence in the Data Cloud. This includes IT Managers, Data Architects, Engineers, Scientists, Administrators, and Developers.

We look forward to seeing you there!