In today’s competitive environment, Marketing Analytics is crucial for organisations to deliver growth-oriented business results. Advertisers, media owners and agencies have invested huge amounts in martech and marketing intelligence teams to enable better, more accurate marketing analytics.
Discover best practices for maximising the return on these investments in this webinar. Experts will cover how to effectively leverage tools to enable better forecasting, attribution, ROI, measurement and external enrichment.
You will learn:
- Challenges impacting analytics within the advertising, media and entertainment
- How businesses can adapt to privacy-first attitudes to data without sacrificing insights
- Key metrics and insights to drive your marketing analytics strategy
- How to build best-in-class dashboards and data science models
David Fisher
Head of Industry - Media and Entertainment, Snowflake
Blaine Carper
Marketing Strategy & Analytics, Snowflake
Jason Miles
Senior Sales Engineer - Media and Entertainment, Snowflake