Across the media industry, businesses are looking to dynamically share, join, and analyze data for audience insights, targeting, activation, and measurements. However, traditional methods of data sharing require time-intensive data ingestion infrastructure resulting in delayed access to data and out-of-date data, making it difficult for business units to derive real-time insights.
Snowflake brings together the platform and content needed to effectively and securely collaborate.
Watch this webinar on-demand to learn best practices for data sharing in media, including:
- Decreasing time-to-data access from months to minutes with Snowflake Secure Data Sharing
- Establishing intra-organization Data Exchanges to increase data utilization while maintaining centralized governance
- Leveraging data clean rooms and Snowflake Data Marketplace to securely share and access data
Speakers
-
Kieran Kennedy
Head of Data Marketplace, Snowflake
-
Adrian Bolosan
Industry Principal, Media & Entertainment, Snowflake