The Future of Data Driven Advertising with Choreograph

Watch this recorded session from the 2023 New Video Frontiers event in London to learn more about the latest industry dynamics shaping the future of data-driven advertising. Choreograph, a WPP company and Snowflake customer, explore what this means for effective solution design and how their organisation is leveraging the power of the Snowflake Media Data Cloud to help unlock data inside brands and power deeper customer connections.

What to expect:

• Data Gravity – find out how advertisers, media owners and publishers are bringing their work and applications to data, following the notion that “data never moves”
• Connected Data – learn how 1st party data can be securely shared with media partners via clean room technology and federated queries to unlock its full potential
• Unified Data – discover how organisations like Choreograph are complementing identity-based advertising to include geospatial keys, behaviour signals and relevancy