According to a report from Marketo, half of Sales’ time is wasted on unproductive prospecting, while sales reps ignore 80% of marketing leads. On the other hand, organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates. The writing is on the wall. Simply put: Tight alignment between sales and marketing processes or teams results in higher efficiency and growth opportunities. 

So what is the secret to aligning these two worlds within your organization? How can modern businesses thrive in a data-driven world by bringing together sales and marketing to seamlessly integrate and derive value for your organization? 

Join members of the Snowflake Marketing Intelligence and Go-to-Market teams to hear about how:

• Snowflake has leveraged the Data Cloud to develop a solution that helps the sales teams identify top accounts and discern when they are most likely to convert 
• Snowflake built a highly accurate model that predicts the likelihood of an account opening an opportunity 
• Cross-functional teams are able to generate dynamic plays in order to bring data to life through segmentation and activation