Telecom AT SUMMIT
WHY ATTEND
TELECOM AGENDA HIGHLIGHTS
Keynotes
Hear live keynotes from Snowflake executives and Data Cloud Panel discussions from industry experts.
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Telcom Sessions
View sessions tailored to the telecom industry, and hear from fellow industry experts.
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Industry Pavilion
Attend live product demos and presentations delivered throughout Snowflake and partner booths.
Networking Events
Connect at receptions, over meals, during session breaks, and at expo happy hours.
FEATURED CUSTOMER SESSIONS
T-Mobile’s Snowflake environment was designed to support thousands of users across hundreds of teams, while also being a pay-as-you-go platform. This model has scaled to govern over 100 separate business units and 5 petabytes of data across our organization in under two years. Join this session to hear how they set up their role-based access control process that enables their chargeback model, in addition to other governance procedures. Now, T-Mobile’s confidence in their governance processes allows them to onboard even the most sensitive data sets.
AT&T had a highly tuned, interactive reporting application built on Teradata. With over 100k internal users initiating over 2 million data calls per day, it leveraged every Teradata tool to achieve the sub-second data response time. Initially, AT&T was skeptical that Snowflake could match the performance of their Teradata-based application. However, during the migration process, they leveraged stored procedures for the API calls from their Java-based frontend. This allowed them to “pin” the stored procedures to specific virtual warehouses within each procedure, thus matching individual procedure workloads to corresponding warehouses. This gave AT&T several advantages over Teradata macro API calls, including the ability to leverage result caching in addition to warehouses. This successful migration provided a cost-effective alternative with equivalent performance, ultimately benefiting the company’s bottom line.
In this session, hear from Terence Gocheco, Feel Valued Tribe, CRM Delivery at Globe Telecom, as he describes how Snowflake helped the organization deliver its best ever gDay-an annual campaign that celebrates its customers. With the help of near real-time campaign dashboards built on Snowflake, the team drove a 5% YoY growth in incremental revenue, 2.8% increase in engagement, and empowered 170 data users throughout the campaign.