To compete successfully and respond to business challenges with data insights, organizations need to advance beyond the traditional division between transactional and analytical data. Tighter integration between online transaction processing (OLTP) systems and the data systems organizations have set up to support business intelligence (BI) reporting, analytics, and data science will enable organizations to improve customer experiences, move faster to adjust supply chains, and gain near-real-time insights into key issues such as fraudulent behavior. Getting to the next level with initiatives such as real-time customer personalization and cross-channel marketing depends on a seamless data flow between transactional and analytics systems.
This TDWI Checklist focuses on how organizations can gain advantage from unifying data on modern cloud data platforms.