How to Achieve Business Value Across the Full Marketing Lifecycle with Snowflake’s AI Data Cloud
Full marketing coordination requires both a modern customer data platform (CDP) and a marketing intelligence platform. Learn how the AI Data Cloud for Marketing enables organizations to unlock the power of their customer and marketing data to achieve:
- Customer 360: Unify all customer data across channels with consent management, identity resolution and data enrichment.
- Data-driven planning and activation: Enable highly personalized customer experiences across channels, strategic campaign design and execution, AI-powered planning, advanced segmentation and more.
- Campaign intelligence: Unify data from all marketing channels to better understand campaign performance.
- Measurement: Create a holistic understanding of marketing effectiveness using advanced marketing mix modeling, multi-channel attribution, experimentation and more.