Get the latest insights into how Snowflake is powering competitive advantages for media publishers
The media landscape continues to evolve rapidly. Publishers need to adapt faster than ever before to shifting consumer behaviors, a growing need for greater transparency, and increasing regulatory and privacy scrutiny. To grow and maintain their audiences, publishers need tools and technology that help provide consumers with a personalized experience while ensuring customer data is secure, governed and retained in compliance with regulatory requirements and consumer expectations.
In this ebook, you’ll learn how media publishers use the AI Data Cloud for Media to:
- Accelerate advertising revenue
- Create 360-degree views of their customers
- Improve subscriber experiences and grow lifetime value
- Build a connected audience graph