Mastering Customer Personalization at Scale with Ravi Kandikonda, SVP of Marketing at Zillow

Ravi Kandikonda

SVP of Marketing at Zillow

In this role, Ravi leads Marketing for all Zillow brands including Trulia. He and his team are responsible for the brand, creative storytelling, product marketing, communication strategy, customer engagement, partner events, and marketing operations. His teams’ work centers around providing a holistic customer experience through personalized, analytics-driven engagement. Prior to his time at Zillow, Ravi spent 8 years at Comcast NBCUniversal as Senior Vice President of Marketing where he led consumer marketing programs and operations for the content and distribution business. Prior to Comcast, he held leadership and management positions at Ogilvy, FICO, and HSBC Card Services. Ravi is an Elected Fellow of the Operations Research Society, Cambridge, UK and also sits on the board of BGSU Foundation. He earned a Bachelor of Science in math, applied science, and statistics from Osmania University and a Master of Science in computer science and operations research from Bowling Green State University.

Bill Stratton

Global Head of Media, Entertainment, and Advertising at Snowflake

In June 2018, Bill Stratton launched the Media, Entertainment, Sports, and Advertising vertical at Snowflake, one of the fastest-growing software companies in history and the largest enterprise software IPO ever. Leading a global team across the US, EMEA, and Asia, Bill delivers cutting-edge data, analytics, machine learning, and AI solutions to major media companies, global ad agencies, sports organizations, and gaming businesses. As the leader of all venture investment and M&A activity for the vertical, Bill ensures Snowflake’s clients benefit from world-class data capabilities that drive competitive advantage. Previously, Bill served as an executive at Time Warner, managing a 75+ member team focused on consumer insights, monetization, and marketing effectiveness through the use of advanced data analytics, cloud computing, and machine learning. He also founded and led the media and entertainment division at SAS Institute, a global leader in predictive analytics. Earlier in his career, Bill was VP of Business Development at Turner Broadcasting, concentrating on digital distribution across mobile, digital, and advanced TV platforms. As an advisor and investor, Bill has supported entrepreneurs and early-stage companies in data-driven marketing and advanced advertising, contributing to successful exits such as Eyewonder (sold to Limelight Networks for $110M), Digitalsmiths (sold to Tivo for $140M), and Clearleap (sold to IBM for $135M).