Snowflake Summit '25

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11/30/21 | 39 min

The Future of Ad Tech with Bill Michels, EVP of Product & Engineering, The Trade Desk

Episode Overview

This episode features an interview with Bill Michels, EVP of Product and Engineering at The Trade Desk. Bill has had an amazing career. Previously, he has served as a Senior Director of Product Management at Yahoo!, COO of Factual Inc, and CDO of Foursquare. In this episode, Bill talks about how you can be a great leader, the advantages of the cloud, the future of the ad tech industry and much more.

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GUESTS

Bill Michels profile picture
Bill MichelsEVP, Product & Engineering at The Trade Desk

Bill Michels is EVP, Product & Engineering at The Trade Desk, where he works on building products to drive data driven buying on the open internet.

Prior to The Trade Desk, he was Chief Data Officer at Foursquare and Chief Operating Officer at Factual, where he managed product, engineering, and partnerships. He also worked at Yahoo! in product management and business development and at UBS in equity research covering technology and telecom.

Bill holds a BA from Colby College and an MBA from Columbia Business School.

Steve Hamm profile picture
Steve HammHost, Author, and Journalist

Steve Hamm is an award winning journalist, author, and documentary filmmaker. He has been writing about the tech industry for more than 30 years, including journalism stints at BusinessWeek and the San Jose Mercury News. His book credits include Bangalore Tiger, The Race For Perfect, Making the World Work Better, Smart Machines, and soon to be released- The Rise of the Data Cloud.


 

SPONSORED BY SNOWFLAKE

Snowflake makes enterprise AI easy, efficient and trusted. More than 10,000 companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).