Start For Free Contact Us

Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

Marketing Data

Marketing data refers to the information an organization would use to develop and improve marketing strategy.

Digital Customer Experience

Digital customer experience, including all online interactions such as websites, emails, and customer service, is vital for brand loyalty and greater sales.

Data-Driven Marketing

A data-driven marketing strategy aims to optimize campaigns by utilizing marketing analytics to gain insights from customer data and identify market trends.

Customer Journey Mapping

Learn how customer journey mapping allows marketers to gain insights into common customer interaction behavior.

Advanced Analytics Makes Organizations Smarter

Advanced analytics describes a basket of modern data analysis tools and practices to uncover useful patterns and relationships to reveal key business insights.

Predictive Modeling for Confidence in Decision-Making

Predictive modeling, or prediction modeling, is a method of identifying trends and envisioning future outcomes by using various methods of modeling data.

Using Data for Supply Chain Optimization

Supply chain optimization boosts efficiency and performance by utilizing data analytics and data from multiple sources, especially in retail and manufacturing.

Prediction Analytics or Predictive Analytics

Predictive analytics uses data to find patterns and trends, which are applied to new or different data with predictive data modeling to predict future trends.

Data Analytics for Retailers

Retail data analytics enables a data-driven approach to more easily adapt to changing consumer preferences, supply chain disruptions, and labor market forces.