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Data Marketplace Guide

Learn more about the growing role of data sharing, buying, and selling in the data cloud and how the data marketplace facilitates broad access to invaluable third-party data sets.

What Is Omnichannel Data? (And How to Use It to Create a Customer 360)

Omnichannel data analytics utilizes data generated from every customer interaction to enhance overall customer experience and engagement and drive more revenue.

Data Discovery: A Foundation for Faster Insights

Data discovery helps business users quickly identify patterns, spot anomalies, and test hypotheses as a first step in the business intelligence process.

Data Collaboration Delivers Higher Value

Data collaboration has the power to improve the quality of analytics programs and even create new product offerings.

Data and Personalized Medicine (Precision Medicine)

With personalized medicine, physicians can prevent and treat disease more effectively based on an individual patient’s genomic, environmental, and lifestyle data.

Using Media Analytics to Deliver Value and Drive Growth

Let’s examine the benefits companies are experiencing using media analytics and the key capabilities that will maximize these benefits.

Using Data to Improve Population Health Management

Insights gathered through the collection and analysis of patient and health data can result in significant improvements to population health management.