Telecom Executive Roundtable: Disrupt or Be Disrupted – The High-Stakes Race to Become AI-Focused

The telecom industry is at a critical inflection point. AI isn’t just a buzzword anymore, it’s the force separating the future winners from those destined to be left behind. At Mobile World Congress, Snowflake leads an engaging roundtable with leading telecom operators, diving headfirst into the most controversial and game-changing topics that will define the AI-powered telecoms of tomorrow.

Are telecom operators really ready for AI? Or is the industry lagging behind in the AI arms race, while tech giants and startups disrupt the market? This session will challenge participants to rethink the role of AI—not as an upgrade, but as a complete reinvention of telecom operations, customer engagement, and business models.

We will confront head-on the toughest questions: Can telecoms break free from their legacy systems and slow-moving culture to unlock AI’s true potential? Or will organizational inertia and regulatory fear paralyze their ability to innovate? And crucially, how can telecoms monetize AI at scale, or risk becoming data pipelines for other industries to capitalize on?

This session is for those eager to embrace change and lead the charge in telecom innovation. Join us to be part of the conversation that is shaping the future of AI-driven telecoms.

Topics include:

• AI Implementation Challenges and Solutions
• Accelerating AI Adoption in Telecoms
• The Power of a Unified Data and AI Strategy
• The Role of AI in 6G Evolution
• Blueprints for Success: Competitive Advantages of Early AI Adopters

Spaces are limited – Please register your interest to attend the roundtable.