Solving for Connectivity, Unlocking Major Use Cases

Join us in the Snowflake C Space Suite for an engaging conversation with MadTech, Fetch.

As brands increasingly license multiple platforms to achieve their marketing and advertising objectives, platform-to-platform API connectivity has emerged as a significant resource constraint and organizational pain point.

Join Bob Walczk, CEO of MadTech, David Wells, Industry Principal for Media, Entertainment & Advertising at Snowflake, alongside industry leaders from Fetch for an insightful panel discussion on how MadConnect is solving the connectivity challenges that hinder brands and platforms, enabling them to unlock critical use cases such as activation, optimization, data collaboration, and measurement.

This session will explore:
• Data Enrichment and Activation: How brands leverage Fetch’s first-party data to seamlessly connect with their audiences through.
• Integrated Connectivity: How MadConnect’s Snowflake-native app accelerates and simplifies data activation, delivering an enhanced user experience.
• Scalability and Revenue Innovation: How MadConnect empowers Fetch to streamline workflows, unlock new revenue opportunities, and create scalable business lines through automation.

Discover how brands and platforms are leveraging MadConnect to solve their platform integration challenges at scale, ensuring seamless data flow between adtech and martech platforms without engineering resources. By providing pre-built connectors and managing ongoing updates, MadConnect helps clients maximize the value of their licensed platforms while enabling platforms to drive more usage and engagement.