OXIO Unlocks First-Party Telecom Data for Deeper Insights Into Wireless Experiences

OXIO believes a connected world is a better world. Focused on delivering uncompromising wireless experiences, OXIO provides an innovative telecom-as-a-service (TAAS) platform that enables organizations to offer telecom capabilities as part of their services, or embed them into apps and products. OXIO’s cloud-native, programmable telecom platform is the first to help clients achieve better mobile experiences and quickly, efficiently grow their brands and revenue through telecom and telecom data.

Providing a superior telecom platform for mobile virtual network operators (MVNOs), consumer brands and large enterprises is a data-centric endeavor. Snowflake’s Data Cloud makes it easier — and more cost-effective — for OXIO to power telecom subscriber analytics that accelerate client outcomes. OXIO’s data scientists build AI/ML models on top of unified data in Snowflake to support some clients’ churn reduction initiatives and other business processes.

Snowflake came out as the winner in OXIO’s side-by-side comparison testing. Scaling storage and compute with Snowflake took seconds — not minutes. Tasks required considerably less time to finish running, resulting in great efficiency gains for OXIO. According to Louwerens, “By improving our data stack and incorporating Snowflake as one of the components, we were able to make significant gains on efficiency and ROI.”

Snowflake works with a wide array of industry-leading tools and technologies, such as Apache Kafka and dbt, making it easier for OXIO to ingest and analyze large amounts of streaming telecom data. OXIO's data engineers rely on Snowflake monitoring to stay informed about potential data pipeline issues. "We had to build our own monitoring system with the other solution," says Louwerens. "With Snowflake, warehouse monitoring becomes significantly simpler. A great example is that you automatically get notifications if you're almost at capacity."

Centralizing data in the Data Cloud helps OXIO differentiate itself in the market. “By centralizing the data from all the different telecom sources, and from their built applications, we can do things for our customers that other telecom players can not do,” says Louwerens. 

Clients depend on OXIO’s telecom insights to identify connectivity issues in the network to enable predictive maintenance and improve business processes and the overall wireless experience. For example, OXIO helped one of Mexico’s largest companies achieve a unified view of data across many devices, factory units and payment terminals. According to Louwerens, “They get all of the information in a single console.”

Telecom insights are only part of the story. OXIO’s platform and unique business model allow it to also collect first-party online behavior and movement data for brand-level insights. BrandIQ is OXIO’s privacy-centric BI solution for visualizing mobile signals and patterns. It converts data from Snowflake into analytics for understanding user interests, identifying competitors and increasing engagement.

Analyzing mobile session data and other behavioral metrics from OXIO’s platform informs complex decision-making and impacts future in-app brand experiences for users. For example, a top platform-to-consumer delivery company in Latin America used BrandIQ to understand which mobile apps, social media influencers and days of the week affected its couriers’ information consumption habits.

Access to reliable data in the Data Cloud reduces unnecessary data wrangling, freeing up OXIO’s data scientists to build models that interpret internet behavior and power automated workflows. For example, OXIO used data from Snowflake to build churn models and support retention campaigns for a large retailer’s mobile brand.

In the coming years, OXIO plans to connect to even more carriers and support millions of new users — which will only make access to timely, reliable telecom data even more vital. Snowflake Secure Data Sharing and Snowflake Marketplace offer opportunities to further democratize data for OXIO’s clients while reducing data engineering effort. “We want to enable our clients to access data through their own Snowflake accounts — without necessarily requiring intervention from us,” says Louwerens.

OXIO’s ultimate goal is to become a global, AI-driven telecom-as-a-service platform that revolves around data. To help make this vision into a reality, the team will continue to rely on partners like Snowflake to centralize its data while also evaluating additional data science capabilities, including Snowpark.