DEPARTMENT SOLUTIONS
AI Data Cloud for Marketing
Simplify complex martech architectures and maximize ROI with a 360-degree view of customers, pipeline forecasting, CDP modernization and better campaign intelligence and measurement.
Deliver Holistic Insights—Faster
Integrate all customer data and marketing data—in any format—from internal and external sources, across channels and in near real time.
Preserve Privacy While Collaborating
Access thousands of data products from Snowflake Marketplace without moving or copying data. Mask and collaborate on sensitive data—without exposing it—via Global Data Clean Rooms.
Enjoy Ease of Use
Harness a fully managed, multi-cloud platform to minimize overhead, accelerate time to market and deliver differentiated customer experiences.
THE AI DATA CLOUD FOR MARKETING PARTNER ECOSYSTEM
Maximize a robust catalog of best-in-breed marketing and advertising AI Data Cloud applications from leading partners, founded on a persistent and unified data layer. Execute your full marketing lifecycle — from intelligent planning and activation, to granular measurement and attribution — all on a single highly governed, easy-to-use platform.
LEADING BRANDS AND AGENCIES POWER THEIR MARKETING ON THE SNOWFLAKE AI DATA CLOUD
SOLVE BUSINESS-CRITICAL USE CASES WITHthe AI Data Cloud for Marketing
Customer 360
Unify all your customer data with the rest of your enterprise data, preserve customer privacy, resolve identities natively, and enrich profiles to build a robust data-driven marketing foundation.
Campaign Intelligence
Prove the business value of your marketing campaigns by breaking down data silos and unifying your advertising and marketing data from virtually any source in a single, governed and scalable platform.
Modernizing Customer Data Platforms (CDPs)
Modernize your customer data platform (CDP) architecture with Snowflake, and empower marketers to operate from a single source of truth. Leverage leading activation platforms to deliver the most personal, impactful experiences for customers faster.
Measurement
Drive ROI by assessing the impact of campaigns and attributing credit to specific channels or touchpoints with AI and ML natively in Snowflake.
ML-Driven Pipeline Forecasting
Break down silos and use AI and machine learning for accurate, actionable, real-time B2B sales pipeline forecasts in GTM planning.
OUR CUSTOMERS
Data-Driven Marketing Leaders
Leading marketers across industries choose Snowflake to unify their customer, marketing and enterprise data.
"Thanks to Snowflake and Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With this stack, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ads platforms."
Mallory Reese-Bagley
Senior Marketing Operations Manager, Lucid
52%
Surge in return on ad spend
37%
Increase in new users
The Marketing Ecosystem Is Built on Snowflake
Work with leading marketing platforms and applications across analytics, identity, enrichment, activation, measurement and much more.
Snowflake Marketplace
Leverage leading data and marketing applications listings for consumer and enterprise marketing with no data movement or copies.
Snowflake Partners
Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.
Snowflake Community
Ask questions, get started with technical resources, level up with training and certifications, and connect with other Snowflake users.
Resources for Marketers
Learn how marketing teams are using AI, applications and secure collaboration to transform with the AI Data Cloud.
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.