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Snowflake Data Clean Rooms
Empower your technical and business teams to collaborate in a trusted, privacy-safe environment with an easy-to-use data clean rooms app. Build direct relationships by using your first-party data while still prioritizing consent, governance and compliance.
DATA CLEAN ROOMS 101
What is a data clean room?
A data clean room (DCR) provides a controlled environment that allows multiple companies and/or divisions of a company to securely collaborate on sensitive or regulated data while fully preserving that data’s privacy.
ORGANIZATIONS THAT CAN BENEFIT FROM USING A DATA CLEAN ROOM INCLUDE:
Brands
Brands focused on acquiring new customers and driving revenue through paid advertising
Publishers and media networks
Publishers and media networks aiming to monetize their data and ad inventory
Agencies
Agencies supporting advertisers and publishers with campaign execution and strategy
Tech vendors and data providers
Tech vendors and data providers selling data, identity solutions and services like integrations within the ad ecosystem
WHY SNOWFLAKE
Data Clean Rooms Benefits
Interoperability to collaborate across regions and clouds
Snowflake allows organizations to use the cloud infrastructure of their choice (Amazon AWS, Microsoft Azure, Google Cloud) to collaborate with other parties.
Access a neutral product
Unlike other solutions, Snowflake doesn't sell identity or media as part of its clean room, guaranteeing complete neutrality of the technology for its customers.
Join top publishers and media networks
Choose the same technology that industry-leading publishers and experts have for easier, more seamless collaboration.
Collaborate withoutmoving your data
Whether working together on data with a publisher or advertiser, or sharing between teams or across departments, data clean rooms allow you to derive insights without worrying about the risks data movement can bring.
Enrich with data and identity
Expand first-party data sets with second- and third-party data. Reach customers through additional channels and personalize their experiences.
Plan more strategically
Build a strategy for collaboration and partnerships to decide where to spend ad budget. Identify the most relevant audiences and collaborate directly with media owners or platforms.
Activate more effective campaigns
Safely plan and execute audience-based campaigns across paid media channels. Remove audiences from paid media ads to reduce wasted spend and lower customer acquisition costs.
Measure and optimize
Quantify the incremental revenue each campaign drives. Optimize ad exposure levels to help prevent audience fatigue.
Snowflake Data Collaboration with Data Clean Rooms
Privacy-first data collaboration opportunities in a trusted environment
Self-service UI for every user
Both technical and business users can use Snowflake Data Clean Rooms from whatever interface they prefer — and even collaborate with each other.
Integrated ecosystem
Bring your own data, identity and AI, and access an integrated ecosystem through Snowflake Marketplace.
Collaborate with any partner
Work with anyone — even with collaborators that are not already using Snowflake technology.
Data Collaboration Across Industries
The potential of data clean rooms for collaboration goes far beyond marketing and advertising.
Financial Services
Accelerate fraud detection and improve credit scoring models while safeguarding customer data.
Healthcare & Life Sciences
Accelerate drug research and development by enabling secure data analysis between labs and healthcare facilities without exposing sensitive information.
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.