Learn how this martech infrastructure can help teams scale with fewer resources.
JAN 09, 2024
Lee Hammond
As Hakkoda’s MarTech Practice Leader, Lee helps his clients overcome their marketing and data challenges by providing robust, future-ready solutions leveraging Snowflake’s Data Cloud. Prior to Hakkoda, Lee was Universal Music Group’s VP of Marketing Technology, overseeing the artist and labels’ direct-to-consumer channels. Lee recognized the need and value of bringing all customer data into a single system early on. Traditional Customer Data Platforms, however, failed to support Universal’s complex use cases, so Lee looked to a Composable CDP architecture that unlocked the rich data and extensibility of the modern Data Cloud.