A full-funnel view of ad performance
DEC 11, 2023
Carl-Johan Wehtje
Carl-Johan Wehtje, Senior Business Intelligence Manager at Snowflake, has developed the marketing data platform over the past six years, building the end to end Analytical ecosystem from data pipeline management, architecture, modeling to BI reporting. Delivering actionable insights and strategic KPIs to executive teams. He previously worked at Google and holds a Bachelor from Warwick University in the UK