What is data analytics?

Data analytics is the process of querying and interrogating data in the pursuit of valuable insight and information, aiding decision-making and problem-solving.

Data analytics in practice

Data analysis as a profession has existed for hundreds of years, but its rise to prominence has been accelerated by the explosion of data in recent years. It broadly encompasses a multitude of professions and practices, from SQL analysis to data science and business intelligence, but all work is characterized by the drive to find answers to a varied and often changing set of questions. Most often, data analytics workers require a data storage tool of some kind, like a spreadsheet or data warehouse, along with an a tool such as a business intelligence program, visualization tool, or statistical modeling software.

Data analysis in Snowflake

The Snowflake Cloud Data Platform provides a cloud-native data warehouse that can support data analysis at almost any scale. Its patented, cloud-centric approach to data storage means that any amount of data can be stored and analyzed by an unlimited number of people or processes at the same time without resource contention.