PRODUCT &TECHNOLOGY

From AI and application strategies to real-world success stories, the Snowflake blog explores what’s possible with data.

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Product and Technology

The Power of Trust: A Winning Privacy Strategy for Marketers

Discover how a privacy-first marketing strategy builds trust, improves data accuracy, and enhances customer experiences while ensuring compliance and relevance.
FEB 10, 2025|12 min read
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AI & ML

Gen AI in Action: Customers Use Cortex AI to Save Time and Personalize Customer Experiences

See how companies are using Snowflake Cortex AI to unlock insights, automate tasks, and accelerate innovation with real-world generative AI applications.
FEB 05, 2025|5 min read
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Product and Technology

Continuously Improving Developer Productivity at Snowflake

Snowflake tackles codebase challenges with CI improvements, streamlined developer environments, and a focus on collaboration and accountability.
FEB 04, 2025|7 min read
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AI & ML

Top Gen AI Use Cases: How to Turn Unstructured Data into Insights and Shape the Future of Your Enterprise

Discover how gen AI transforms unstructured data into actionable insights. Learn about AI-powered chatbots, NLP optimization, and industry-specific solutions.
JAN 30, 2025|4 min read
Product and Technology

Announcing DeepSeek-R1 in Preview on Snowflake Cortex AI

DeepSeek-R1 on Snowflake Cortex AI: a top-performing open-source model optimized for math, code, and reasoning tasks. Access via SQL, Python, or REST API.
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JAN 29, 2025|4 min read
Product and Technology

Snowflake Accelerates Self-Serve Data Warehouse Migrations with Free SnowConvert for All

Accelerate data warehouse migrations with Snowflake's free SnowConvert. Automate up to 96% of code conversion and save time.
JAN 28, 2025|3 min read
Product and Technology

Advanced, Built-In Data Governance and Data Discovery with Snowflake Horizon Catalog

Simplify data governance, discovery, and collaboration with Snowflake Horizon Catalog. Access and manage your data, apps, and models securely and efficiently.
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JAN 22, 2025|5 min read
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Product and Technology

The Marketing Agency of the Future: Powered by Unified Data, Trust and AI

Discover how unified data, privacy-first strategies, and AI capabilities are transforming marketing agencies into leaders in personalization and collaboration.
JAN 21, 2025|8 min read
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Product and Technology

Shared Destiny with Snowflake Horizon Catalog Built-In Security

Through Horizon Catalog security capabilities, empower security admins and CISO’s to better protect environments and centralize threat monitoring and RBAC.
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JAN 20, 2025|6 min read
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Product and Technology

SwiftKV from Snowflake AI Research Reduces Inference Costs of Meta Llama LLMs up to 75% on Cortex AI

SwiftKV optimizes Meta Llama LLMs on Snowflake Cortex AI, reducing inference costs by up to 75% while maintaining accuracy for enterprise AI solutions.
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JAN 16, 2025|5 min read
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Product and Technology

The Advanced Guide to Unlocking Geospatial Insights in Snowflake

Whether working with data from Snowflake Marketplace, S3 datasets or your own account, learn how to uncover use-case specific geospatial data analytics.
JAN 15, 2025|12 min read
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AI & ML

Build RAG and Agent-based AI Apps with Anthropic’s Claude 3.5 Sonnet in Snowflake Cortex AI

Anthropic's Claude 3.5 Sonnet in Snowflake Cortex AI enables enterprises to build gen AI apps with advanced language models for enterprise-ready AI solutions.
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JAN 09, 2025|4 min read

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