Length: 42 Minutes

Hear how the Snowflake AI Data Cloud empowers marketers to simplify their data-driven marketing foundation, leverage privacy-preserving collaboration and native AI capabilities, and access a robust catalog of marketing data applications to power the full breadth of their marketing lifecycle — from intelligent planning and activation to granular measurement and optimization — all on a persistent data layer powered by a single, highly governed and easy-to-use platform.

Length: 4 Minutes

In less than 5 minutes, Ankur Abhishek, Senior Product Manager at Snowflake, demonstrates how Snowflake Data Clean Rooms can be used for audience overlap, audience lookalike and attribution analysis.

Length: 23 Pages

This definitive guide will explore how marketing organizations can achieve full data-driven marketing to unlock the power of their customer and marketing data, and enable customer 360, planning and activation, campaign intelligence, and granular measurement.

Length: 21 Minutes

The session will walk through how Topgolf Callaway Brands (TC Brands) broke down customer, sales, marketing and operations data silos between its subsidiary brands by implementing a businesswide customer 360 strategy.

Length: 20 Minutes

This Snowflake Native Application offers organizations a solution to quickly, securely and efficiently consolidate their granular Google Analytics raw data into the AI Data Cloud.

Length: 40 Minutes

With the recent GA announcement of Snowflake and Salesforce’s bi-directional data sharing capabilities, customers can now unify their customer and business data, accelerate decision-making, streamline business processes and power truly differentiated experiences.

Length: 39 Minutes

Learn how Zillow unlocked the power of Snowflake to leverage its customer and non-customer data for marketing personalization.

Length: 32 Minutes

This session will explore how, with a rich store of data centralized in Snowflake, Accor set out to enable their marketing and business teams with a platform that would allow them to autonomously deliver hyper-personalized experiences and campaigns.

Length: 22 Minutes

Learn how Canva harnessed 200 terabytes of first-party customer data in Snowflake for marketing segmentation and omnichannel campaigns — which helped improve email open rates by 33%, increase platform engagement by 2.5%, save over $200,000 on engineering costs and streamline turnaround time for new marketing audiences to just five minutes.

Length: 28 Minutes

Get a high-level overview of how to leverage the power of the Snowflake AI Data Cloud to create a single view of campaign performance.

Length: 52 Minutes

Get practical advice on how to build a strong marketing data foundation to support media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement techniques from BODi's VP of Marketing Intelligence.

Length: 48 Minutes

Leaders from Snowflake, Adverity and Piano share a demo that showcases how this joint solution can support your marketing analytics strategy to power growth and deliver more robust experiences to customers.

Length: 45 Minutes

Learn how our in-house digital ads team and marketing intelligence team build interactive apps in Streamlit for accurate, self-serve insights and to better manage budget pacing.

Length: 20 Minutes

Media mix modeling (MMM) and incrementally experimentation is becoming increasingly essential for validating the impact of marketing effectiveness. Having clean, accessible, organized and discoverable data, easily accessible in Snowflake, is a prerequisite for more sophisticated probabilistic measurement.

Length: 37 Minutes

Learn about the impact of AI and Large Language Models (LLMs) on the marketing landscape.

Length: 12 Minutes

Learn how AI and generative AI (gen AI) are transforming marketing efforts at Fortune 500 enterprises and beyond, including examples of use cases in production today, predictions for where the industry is headed, and practical considerations for organizations just getting started on their AI and gen AI journey.

Length: 20 Minutes

Discover how Snowflake prioritizes and improves lead quality for our sales and marketing stakeholders, how organizations can train and deploy end-to-end machine learning models entirely on the Data Cloud, and how to use LLMs to enhance, clean and refine existing data in a scalable manner that was previously impossible.