Accelerate
RETAIL & CONSUMER GOODS

VIRTUAL EVENT

THURSDAY, MARCH 20 | 11 AM PT / 2 PM ET

Building Connected Consumer Experiences with Data + AI

RSVP TO ACCELERATE

ACCELERATE ENTERPRISE TRANSFORMATION.
INNOVATE AND COLLABORATE WITH THE POWER OF DATA + AI

With the right data, technology and access to the ecosystem, any retailers and brands can accelerate their business-critical workflows. Accelerate is Snowflake’s annual virtual event where industry leaders showcase and share how they’re accelerating with Snowflake’s AI Data Cloud. Learn about the blueprints of an enterprise data architecture that puts secure self-service data consumption at its core. Hear about the latest AI / ML use cases driving efficiencies, as well as new data experiences. And hear customer stories and real-world use cases that turn the art of the possible into real implementations.

WHY ATTEND

Learn What’s Top of Mind: Hear from executives and thought-leaders on their current and future priorities, as well as how they’re looking to further their partnership with Snowflake.
Hear Snowflake Success Stories: Hear directly from industry-leading organizations on how they are streamlining their data pipelines, tapping into their unstructured data, enabling internal data collaboration, and powering AI ROI with Snowflake.
Discover AI Data Cloud Use Cases: Learn about how you can implement gen AI use cases for both internal and commercial use cases – all with security and compliance at the forefront.

ACTION-PACKED AGENDA

SESSION DURATION SESSION DETAILS

40 Minutes

The 2025 Retail State of the Union

With a rapidly evolving macroenvironment and shifting consumer behavior — alongside a more refined understanding of generative AI in addition to traditional AI/ML — 2025 will be a pivotal year for retailers and consumer goods companies to solidify their data and AI strategies.

Join Paul Winsor, Retail Industry Principal at Snowflake, in a panel discussion with industry leaders Shanthi Rajagopalan from Microsoft and Vinay Banari from EY as they explore the key challenges and opportunities executives navigate to build a robust enterprise data and AI strategy — driving profit growth and enhancing customer experience.

25 minutes

ACCELERATE BUSINESS INSIGHTS WITH AI DATA CLOUD

Legacy data analytics often suffer from rigid, outdated infrastructure that limits data accessibility, requires extensive developer involvement, and relies on static reports distributed via email. Complex data models make self-service analytics difficult, forcing users to depend on IT teams for new reports and data pipelines. Performing year-over-year analysis or real-time inventory tracking requires manual workarounds, slowing decision-making and reducing operational efficiency.

Learn how TeePublic uses Snowflake and Sigma to modernize its data stack, providing real-time access to insights in a scalable and performant environment. Now users can explore data through a simplified interface without managing complex models, eliminating reliance on developers for new pipelines. With improved flexibility and self-service analytics, teams quickly identify discrepancies, enhance financial reporting, and drive more informed decision-making.

25 minutes

ACCELERATE RETAIL BUSINESS WITH AI-POWERED PERSONALIZATION

Traditional marketing operates on rigid rules and schedules, often overlooking individual customer context, resulting in ineffective engagement and slow growth. Historically, achieving personalization required substantial resources and time. Today, retailers consolidate data from multiple sources to build a comprehensive customer 360 view. When paired with AI decisioning, this uncovers rich insights, enables real-time, data-driven personalization, and maximizes the ROI of existing marketing technology. The outcome is higher conversion rates, larger basket sizes, and improved campaign efficiency — empowering marketing teams to focus on strategy and creativity rather than tactical execution.

Join this session to see AI-powered personalization in action and learn how it helped WHOOP increase cross-sell conversions by 10%.

15 minutes

ACCELERATE BUSINESS OPERATIONS WITH AI

In 2025, retailers and brands will face intense pressure to demonstrate tangible returns on their AI investments. The era of unchecked AI spending will come to a close, as boards and investors demand clear evidence of value.

In this session, hear how Snowflake customers leverage AI on a variety of business use cases and best practices on how they evaluate and deploy new AI technologies and measure results.