Join us for a panel discussion on revolutionising digital analytics strategies through first-party customer data. Featuring examples from Secret Escapes, discover how marketers are developing a deep understanding of customer behaviour, in real-time and at scale, with the combined power of Snowplow, Snowflake and AWS.
WHAT YOU WILL EXPLORE & LEARN:
- The Importance of Richer Data: Learn how to break down data silos to capture and leverage a wide range of customer data, including behavioural and contextual insights, to gain a deep understanding of your target audience
- Zero Data Movement and Data Ownership: Discover how to implement an architecture that enables zero data movement and ensures data ownership, empowering marketers to maintain control and governance over their most valuable asset: First-party customer data
- Predictive Analytics and Personalisation: Explore how AI-powered predictive analytics can help businesses anticipate customer needs, preferences, and behaviours to deliver hyper-personalised experiences that drive customer loyalty and retention
- Real-Time Data Activation: Learn how to activate customer data in real-time, enabling marketers to respond to customer signals and deliver contextual, relevant experiences in the moment
- Measuring and Optimising Marketing ROI: Understand how data and AI-powered analytics can provide unprecedented visibility into marketing performance and return on investment (ROI)
Don’t miss this opportunity to go deeper in the world of digital analytics and ensure you stay ahead in a rapidly-evolving privacy landscape.
Speakers
Robin Patel
Head of Data & Analytics Engineering
Secret Escapes
John Bourous
Sr. Partner Marketing Manager
Snowplow
Franck Georget
Partner Strategy Lead, Advertising & Marketing Technology
AWS
Owen Hartnett
Sr. Product Marketing Manager
Snowflake
