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BI: A Definition

BI definition involves the concept behind optimized data management and analysis for businesses.

Avro vs. Parquet

The decision between Avro vs. Parquet largely depends on the intended application. In this post we’ll highlight where each file format excels and the key differences between them.

Audience Targeting in Media, Advertising, and Marketing

Audience targeting segments consumers based on behavioral and demographic data, assisting marketing and advertising teams in creating personalized campaigns.

Audience Analysis: Demographics Enable Effective Targeting

Gain insight into audience analysis and its vital role in understanding audience demographics. Explore different types of audience analysis.

Audience 360: Unlocking More Value in Advertising and Media

Explore the role of the data platform in building audience 360, and how it creates personalized experiences, boosts customer retention, and maximizes ad revenue

Attribution Modeling in Marketing

Attribution modeling in marketing is a process that identifies and assigns credit to touchpoints during the customer journey.

Artificial Intelligence with Python

Learn why Artificial Intelligence with Python is growing in popularity and how to use Python with a cloud data warehouse to maximize results.

Artificial Intelligence Products

Artificial intelligence products are growing in number and utility and fueled by technological advances.

Artificial Intelligence in Retail

The use of artificial intelligence in retail is driving innovation, helping retailers level up data-driven decision-making and improve customer satisfaction.