Discover how Snowpark Connect for Apache Spark™ lets you run Spark code on Snowflake's engine—eliminating Spark environment overhead and simplifying performance.
JUL 29, 2025|6 min read
Inside the AI Data Cloud
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AI & ML
Australia’s superannuation sector is evolving fast—driven by data, AI, and ESG—to meet rising expectations, regulatory demands, and more. Learn more in our blog
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Sports Teams and AI: Real Results and Real Challenges
Discover how AI is transforming the sports industry, from predictive fan engagement and dynamic sponsorships to enhanced media targeting. Learn how Snowflake and Sports Innovation Lab's data solutions are helping organizations unlock new revenue and deeper fan connections.
JUL 22, 2025|5 min read
Is Your Data AI Ready? Are You?
Learn how to prepare high-quality, governed, AI-ready data using Snowflake’s AI Data Cloud—covering data quality, freshness, diversity, and discovery.
JUL 21, 2025|8 min read
How Snowflake Achieved 19.5% Higher Feature Adoption with AI-Powered Account Intelligence
Snowflake used AI and graph neural networks to boost feature adoption by 19.5% and increase conversion rates by 45% through predictive customer insights.
JUL 16, 2025|4 min read
Snowflake Startup Spotlight: VEIL.AI
Meet VEIL.AI and see how they're using the Snowflake Native App Framework to revolutionize healthcare AI through secure, anonymized data innovation.
JUL 15, 2025|4 min read
MCP Servers on Snowflake Unify and Extend Data Agents
Discover how Snowflake’s MCP Server support simplifies AI agent integration, enabling secure access to Cortex Search and Analyst with unified orchestration.
JUL 15, 2025|4 min read
Driving Innovation in the AI Data Cloud: Why I Joined Snowflake to Lead Media, Entertainment and Adtech/Martech Industry GTM
Why I joined Snowflake to lead Media, Entertainment & Adtech: transforming digital media with data collaboration, privacy, and generative AI innovation.
JUL 14, 2025|5 min read
Ensure AI’s ROI by Understanding Its TEI: Snowflake’s Total Economic Impact
Learn how to ensure a strong ROI for your AI initiatives by understanding its total economic impact. Discover how Snowflake's AI Data Cloud delivered a 354% ROI over three years, with insights into benefits, costs, flexibility, and risk.
JUL 14, 2025|4 min read
Mind the Value Measurement Gap: Measure the Business Impact of AI Investments
Learn how organizations measure the real ROI of data and AI investments—and why value tracking is critical for continued innovation and executive buy-in.
JUL 11, 2025|5 min read
Decoding AI’s Marketing Impact with Scott Brinker
Explore how AI is reshaping marketing strategy, martech stacks, and creativity in this expert-led conversation with Scott Brinker and Snowflake's Florian Delval
JUL 10, 2025|7 min read
